Rebranding proposal for "Patacón Pisao". Colombian restaurant located in Madrid, Spain.
Branding project for a restaurant that existing in Madrid, which wants to involve its culinary offer to a traditional Colombian food.
The Patacón Pisao consists of flattened and fried ripe banana, with beans, avocado and meat on the top. I wanted to the logo will lead you to think of this typical food, the letters seem to be holding each other like in this meal.
This colors of the logo, are the real colors of the Colombian flag, they currently also use them for the restaurant, and I thought it would be a good idea to continue with it.
The symbol represents a banana with a scary expression and that means the action of cook this meal, the future smashed banana by a rolling pin, and this explain a little the gastronomic offer along with graphic pieces, communication and the restaurant itself in coherence with the whole graphic universe.
I think I would give more importance to the look and feel of the delivery, because now with all the applications and the ease that there is in this action, you can reach much more public in this way.
So let's make it more fun and unforgettable!
